Selected Publications (2018-)

Human-Computer Interaction and Computer-Mediated Communication

  • Liu, W. & Yao, M. Z. (2023). Gender identity and influence in human-machine communication: A mixed-methods exploration. Computers in Human Behavior, 144, 107750.
  • Liu, W., Xu, K., & Yao, M. Z. (2023). “Can you tell me about yourself?” The impacts of chatbot names and communication contexts on users’ willingness to self-disclose information in human-machine conversations. Communication Research Reports, 40(3), 122–133.
  • Liu, W. & Yao, M. Z. (2023). Human-machine communication in advertising. In Guzman, A. L., McEwen, R., & Jones, S. (Eds.). The SAGE Handbook of Human–Machine Communication. SAGE Publications Limited.
  • Lee, S. Y., & Seo, Y. (2023). Does tone of comments matter?: Exploring the role of uncivil comments and political orientation on weakening belief in fake news and eliciting anger. Communication Studies, 1-17.
  • Yao, M. Z., & Ling, R. (2020). “What is computer-mediated communication?”—An introduction to the special issue. Journal of Computer-Mediated Communication, 25(1), 4-8.
  • Hamilton, K., Ward, A., & Yao, M. (2019). Minds vs. Machines: Investigating the role of anthropomorphism on knowledge misattributions in voice-activated consumer search. ACR North American Advances, 1.

Immersive Media, VR, and AR

  • Chen, C., Hu, X., & Fisher, J. T. (2023). The conceptualization of “Presence” in interactive marketing: A systematic review of 30 years of literature. The Palgrave Handbook of Interactive Marketing, 397-430.
  • Wang, Y., Chen, C., Nelson, M. R., & Sar, S. (2022). Walk in my shoes: How perspective-taking and VR enhance telepresence and empathy in a public service announcement for people experiencing homelessness. New Media & Society,
  • Chen, C., & Yao, M. Z. (2022). Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation. Psychology & Marketing, 46.
  • Liu, Q., Tang, Y., Wang, Y. (2021). The effects of pretraining intervention in immersive embodied virtual reality cardiopulmonary resuscitation training. Behaviour & Information Technology, 40(12), 1265-1277.
  • Shen, J., Wang, Y., Chen, C., Nelson, M. R., & Yao, M. Z. (2020). Using virtual reality to promote the university brand: When do telepresence and system immersion matter? Journal of Marketing Communications, 26(4), 362-393.
  • Wang, Y., & Yao, M. Z. (2020). Did you notice the ads? Examining the influence of telepresence and user control on the effectiveness of embedded billboard ads in a VR racing game. Journal of Interactive Advertising, 20(3), 258-272.
  • Wang, Y., Shen, J., Yang, R., Chen, C., Yao, M. Z., & Nelson, M. R. (2018). Does device matter in VR advertising? Perception and memory of virtual reality branded content. American Academy of Advertising. Conference. Proceedings (Online), 50-50.

UX and Technology Design

  • Zheng, Q., & Huang, Y. (2023). “Begin with the end in mind”: Incorporating UX evaluation metrics into design materials of participatory design. CHI EA ’23: Extended Abstracts of the 2023 CHI Conference on Human Factors, CHI EA ’23.
  • Zheng, Q., Tang, Y., Liu, Y., Liu, W., & Huang, Y. (2022). UX research on conversational human-AI interaction: A literature review of the ACM digital library. In CHI Conference on Human Factors in Computing Systems (pp. 1-24).
  • Zheng, Q., Markazi, D. M., Tang, Y., & Huang, Y. (2021). “PocketBot is like a knock-on-the-door!”: Designing a chatbot to support long-distance relationships. Proceedings of the ACM on Human-Computer Interaction, 5(CSCW2), 1-28.
  • Liljenberg, M., Tian, K., & Yao, M. (2019). Cross-cultural user design: Divergences in Chinese and Western human computer interface interaction. HCI International 2019–Late Breaking Posters: 21st HCI International, 3.
  • Ho, J. C. F., & Yao, M. Z. (2018). Encouraging learners to explore websites: Hyperlinks as invitations. Journal of Educators Online, 15(2), n2.
  • Ho, J. C. F., & Yao, M. Z. (2018). Sequence analysis in distributed interactive learning environments: Visualization and clustering of exploratory behavior. Journal of Educators Online, 15(2), n2.

Social and Behavioral Impacts of Tech Use

  • Aboujaoude, E., Kuss, D. J., Yao, M. Z., & Leung, L. W. (2021). Online Psychology Beyond Addiction and Gaming: A Global Look at Mental Health and Internet-Related Technologies. Frontiers in Psychology, 12, 815013.
  • Chen, C., Yuan, H., & Yao, M. Z. (2021). Identifiability as an “Antidote”: Exploring Emotional Contagion and the Role of Anonymity in Twitter Discussions on Misinformation. International Conference on Human-Computer Interaction, 240-252.
  • Hamilton, K. A., Lee, S. Y., Chung, U. C., Liu, W., & Duff, B. R. (2021). Putting the “me” in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants. New Media & Society, 23(6), 1506-1526.
  • Lee, S. Y., Yao, M. Z., & Su, L. Y. F. (2021). Expressing unpopular opinion or trolling: Can dark personalities differentiate them?. Telematics and Informatics, 63, 101645.
  • Hamilton, K. A., & Yao, M. Z. (2018). Blurring boundaries: Effects of device features on metacognitive evaluations. Computers in Human Behavior, 89, 213-220.


  • Tian, K., & Yao, M. (2019). Brand equity and country-of-origin effects on consumer evaluations: Leveraging data to explore the role of country image and brand familiarity on Amazon product reviews. Journal of Marketing Development & Competitiveness, 13(3), 3.
  • Lin, F., & Yao, M. (2018). The impact of accompanying text on visual processing and hedonic evaluation of art. Empirical Studies of the Arts, 36(2), 180-198.